Editorial - Marketing Science: A Strategic Review

نویسندگان

  • Pradeep Chintagunta
  • Dominique M. Hanssens
  • John R. Hauser
  • Jagmohan Singh Raju
  • Kannan Srinivasan
  • Richard Staelin
چکیده

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عنوان ژورنال:
  • Marketing Science

دوره 32  شماره 

صفحات  -

تاریخ انتشار 2013